Radio Will improve Your Business!
With its unique ability to reach a vast and diverse audience, radio is the premier platform for businesses to broadcast their message to 7.3 million consumers in the Chicagoland market. No matter the industry or target demographic, adding radio to your marketing stack helps you meet and exceed bottom-line business objectives.
Schedule a PresentationWhy Radio?
Nearly 9 out of 10 adults tune in to the radio each week, and many of these listeners belong to demographics with disposable income. In addition, because audiences listen to the radio while driving around, the path to purchase is streamlined.
Investing in radio means taking advantage of a medium that facilitates brand recognition among audiences with money to spend (individuals 50 and older). If you aren't currently incorporating radio in your advertising strategy, it's time to unlock the potential.
More Reach, Lower CPMs
The advertising philosophy of "casting a wide net" is timeless: the more consumers you reach, the more chances you have to convert new customers. Radio has a distinct advantage over other platforms in that it's more cost-effective to cast that wide net than other broadcast or digital media forms.
Introducing consumers to your business over the radio leads to follow-up searches that turn into sales. It's not guesswork – the data backs it up.
About Radio Broadcasters of Chicagoland
The Radio Broadcasters of Chicagoland (RBC) is a committee of the Illinois Broadcasters Association comprised of 40+ broadcasters. Our mission is to demonstrate radio's power, influence, and evolution as a results-driven advertising tool.
With decades of cumulative experience on the frontlines of media, we have the unique industry insights and expertise to reveal how radio can work for your business.
Maybe you’ve heard of us...
